Visit Kent Promoter Goes Into Liquidation

A tourism promoter for Kent has gone into liquidation, as Visit Kent, which highlighted the best the county has to offer to encourage tourism, has ceased trading.

Kent County Council, which has been a core investor and key partner of Visit Kent since its inception, described it as a ‘significant loss to the county.’ The county council said in a statemen that Visit Kent has gone into receivership with immediate effect 3rd September 2025.

Visit Kent was responsible for supporting and growing the sizeable tourism industry in Kent with a visitor economy worth £4 billion and representing 11 per cent of all jobs in Kent.

A message on the Visit Kent website reads: ‘We regret that Visit Kent has ceased trading. Enquiries should be directed to Crowe UK LLP.’

The council said the Visit Kent board will meet later this week to discuss a way forward as the organisation, which promoted everything the county has to offer visitors, both nationally and internationally, ceases operating immediately.

Kent County Council Cabinet Member for Economic Development and Coastal Regeneration Paul King said ‘This is a sad day for Kent and will undoubtedly impact the profile and marketing reach of our great county as a tourist destination. The Garden of England is a national treasure, but it still has to stand out in a hugely competitive market for people’s time and money and Visit Kent has served as an important champion in that regard.’

He added ‘Government reductions in funding to Visit England have had wide reaching repercussions, and investment Visit Kent as our Local Visitor Economy Partnership had anticipated from Government, has therefore regrettably not come forward. The visitor economy of Kent is likely to suffer, impacting hundreds of local businesses as a result.’